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The art of writing stories

Writing is an art respected by many around the world. This skill ensures that people are always connected and it provides relief to may souls from hectic lives. Best stories are the ones that connect with people. This applies to both books and movies. Like every profession in the world, even writing has some basic guidelines. These guidelines are even more important when speaking of animation films as the acting does not depend on real people, but animated characters. Here are a few guidelines that would help you write a good story. Ideas are important A good story always starts with an idea. If you have an idea, it will only come to fruition once you write it down. Keeping it in your mind will make you smile, however others won’t know of its brilliance. So it is always a good idea to write down your idea. Discipline & patience

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Top advertising campaigns that used animation & VFX in India

Published on November 7, 2014, by in Animation, VFX.

Technology has been a boon to mankind. It has helped in many facets of life; be it communication, science or civil. One such area that is benefitting the most from technological advancements is none other than the advertising industry. With the development of animation & VFX technologies; television commercials in India are utilising it to deliver the message and advertise to the maximum capacity. Let’s take a look at the top five television commercials in India, which have used the combination of animation and VFX effectively. Vodafone ZooZoo Campaign Source: Vadafone ZooZoo The ZooZoos took the nation by storm when they were launched in 2009 by Vodafone. The Vodafone ZooZoo campaign is one of the most successful commercial campaigns in Indian television history. Contrary to popular belief, the ZooZoos were not animated characters. They were real humans wearing costumes. So what’s unique about these ads? Although special suits were made

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Lucrative life in animation and VFX industry

Published on November 5, 2014, by in Animation, Gaming, VFX.

Animation is bringing inanimate objects and images to life for the purpose of providing wholesome entertainment. The global animation and VFX industry is estimated to reach 55.9 billion by 2015*. This means that people are beginning to appreciate the efforts put in by animators and production houses to create entertaining movies. Production houses like Walt Disney Productions, Pixar Ltd, Warner Bros and DreamWorks Animation, etc have pumped in millions to make these movies as they see a potential in the market. Movies like Gravity, Troy, World War Z, Lord of the Rings, Harry Potter series etc and television series like Games of Thrones, Walking Dead and many others have made effective use of VFX to make believable scenes and characters, resulting in awards and accolades. This emphasises the importance of technology to make a successful product. So what does the combination the animation and VFX industry provide enthusiasts and aspiring

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10 tips to remember while creating content for mobile phones

Published on October 29, 2014, by in Animation, Graphics.

Ever since the Android and iPhone explosion, the market has witnessed a flurry of developers who have jumped in to the race to create apps for such phones. But mobile devices vary as much as snowflakes, with no two devices ever being the same. Different sizes and resolutions can play havoc on your app. In this post we bring you the top ten tips to remember while designing content for a mobile device. Tip #1: Two minutes of content Research says that after about 90 seconds of absorbing content, the user begins to lose concentration. Segmenting animation into 2-minute frames is a great way to cheaply and efficiently send content across mobile networks today. Tip #2: Animation works best As opposed to the presentational mode often seen in traditional video, animation brings a more exciting and relaxed style. Animation tends to keep the viewer engaged in the content. For example,

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10 things to remember when joining the animation/VFX industry

Committing your career to any industry is probably one of the biggest decisions that you will make in your life. In this post, we bring you 10 important things to consider before deciding to join the animation & VFX industry. #1: Computer operation is not a talent Never confuse your ability to operate computers with your ability to deliver creative content. What matters is not how you run software but what you bring to the computer. After all, the computer is a machine that is at your disposal. #2: Build your portfolio What is the right time to start building your portfolio? Well, if you wish to get into the animation industry, the correct answer is yesterday. So, stop waiting & get creating. #3: Arrange your portfolio Remember that teachers or employers may not always get time to see all your works. This is why it’s necessary to spend some

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10 misconceptions about responsive design

Published on October 22, 2014, by in Graphics.

Whenever a new and better way of doing things is discovered, a lot of myths are generated. The market gets flooded with misconceptions about the technique and the common man becomes hesitant about adopting the product or technique for his own use. Responsive web design is one such power-packed technique that has a lot to offer, but comes with its own bag of stories that are not true. In this post, we debunk 10 popular myths about responsive web design that is in-demand and slowly catching up in the web design circuit. Myth #1: Responsive Web Design (RWD) is focused on mobile users RWD is an all encompassing technique that tries to accommodate all internet-enabled devices. The sudden explosion of web-enabled mobile devices has made designers look into the aspects of how a page will look on the mobile, the tablet, and all other devices. But what matters most is

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Top 10 website designs & layouts

Published on October 17, 2014, by in Graphics.

Last month we shared with you some top website design trends that are currently in-demand. Following that post, we received a lot of requests to showcase some latest designs. So here is our list of the top ten websites that have set benchmarks in terms of their overall design and layout. Names for Change  The Urban Ministries of Durham, in their mission to help homeless people by connecting them to food, clothing and shelter, have set up a website that has vivid colours and an innovative layout. The site is intuitive, organised and has an artistic feel to it. With this website, the ministry proved that the government can be fun too. Village  Designed by the Union of ten type foundries, who have decided to come together to work as a conglomerate, the website is a feature in clean design, making colourful use of white space. Marcello Pisano A graphic

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10 steps to great game design

Published on October 14, 2014, by in Gaming.

So you’ve decided to become a game designer? Wish to create the next Minecraft or NFS? Welcome to this post which gives you 10 top tips on how to effectively design great games. Keep in mind that this article does not deal with programming, only with the aesthetics and authoring of the game’s storyline. So let’s get started. Tip #1 – Develop a good parser The single most important element of developing great games is to develop a good parser. This is something most beginners neglect, and the effect can be seen throughout the game. The more options you equip your parser with, the more effective will be your game’s communication with the player. Tip #2 – Use good puzzle structuring Don’t force gamers to solve puzzles just out of the blue. If the puzzle or the maze isn’t well connected to the game, it’s probably best to scrap the

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10 common misconceptions about visual effects

Published on October 10, 2014, by in VFX.

We are already in the tenth month of the calendar year. So we thought it would be fun to list top 10 for various things that would help you know the industry better and build a successful career. Let’s start with breaking a few misconceptions. Ever since Steven Spielberg released his chair-clenching thriller, Jaws, in 1975, visual effects have constituted a significant amount of the budget of practically every movie released. Although visual effects are here to stay, many misconceptions continue to exist that deter producers from entering the arena. Here are 10 common myths that make rounds about visual effects. #1 Visual effects is animation Even though a lot of progress has been made, people continue to believe that animation and visual effects are the same thing. This is highly inaccurate. Visual effects are the special effects applied to live cinematography, while animation refers to creating the illusion of

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Latest techniques in 2D and 3D animation

Published on October 6, 2014, by in Animation.

When Walt Disney released his first five-minute film, Steamboat Willie, he never imagined that his cel-based animation would form the basis of an entire industry, committed to experimenting with and encouraging new styles in 2D and 3D animation. Since then the industry has grown, both in scope of application and importance in a variety of fields such as entertainment, education, medicine, commerce, and even defense. Several institutions, funded by both the government and private sectors, head various labs for the development of innovative techniques to bring objects to life on 2D and 3D screens. The recent advancements in computer technology have now made it possible to create facial animation that cannot be distinguished from practical photography. In the early days, the characters’ faces were nothing more than hand-drawn painting sequences of images to create the illusion of movement. However, modern research and development of computer graphics has led to a

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