Facebook Gplus YouTube RSS
formats

A realistic approach to build your career in the animation industry

Published on October 30, 2012, by in Animation.

India’s animation industry has immense potential to grow and it is estimated to grow to USD 2.9 billion by 2015 from the present USD 1.8 billion, according to NASSCOM. With this growth in demand, it is very important to supply the same quality and quantity of professionals to the industry. There are about 300+ animation and 40+ VFX companies in India and the numbers are growing. But the question is: Are we really building talent to meet industry standards? Here are some points which will help you understand where you stand and what you still need to achieve: Money v/s Passion: Though we all work with the intention of earning money, before getting into this field, please figure out your passion quotient. Do not let the opportunities decide what you want/ need to do; let your internal passion and talent decide what you will do in this industry. Timeframe: If

(More)…

formats

Medical Animation: A growing industry

Published on October 8, 2012, by in Animation.

In my previous article, I had covered in brief various industries other than main stream media and entertainment that extensively use 3D animation. In this article, I will discuss the medical animation industry the role of 3D animation in real world medical simulations. Medical animation helps a doctor to explain to his patients how things work inside the human body, and how the suggested procedure would help him/her to treat the cause of ailment. This also helps the doctors reduce the patients’ anxiety levels and address their fears. For example, if a doctor need to explain a disease like cancer, he would normally put it as “Cancer is a  term for diseases in which abnormal cells divide without control and can invade nearby tissues. Cancer cells can also spread to other parts of the body through the blood and lymph systems which can prove fatal”. However, by watching the below animated

(More)…

formats

Does budget matter in film making

Published on September 28, 2012, by in Animation.

Movies can transport viewers to distant or imaginary places, where they can be transformed by great storytelling. Whenever we watch a film, we call it a hit or a flop based on its entertainment value. But the most critical factor on which these two terms depend is the budget and the profit earned by the film.  Films can therefore be categorized into low budget or big budget flicks. Every film maker wants to show his creativity to the audience on a 70 mm screen, but the bigger objective is profits, After all, this is a business and business means getting good returns on your investment. A high budget film like Titanic, Jurassic Park, Avatar, The Avengers etc not only entertained viewers, but also generated good returns at the box office because of its story, content, star cast, etc. But some big budget films didn’t do well despite great marketing like

(More)…

formats

Down the rabbit hole!

Published on September 21, 2012, by in Graphics.

Most people think of superheroes when they think of Comics & Graphic Novels. But in fact, there are several other genres for fans to enjoy such as horror, humor, romance, childrens’, science fiction, fantasy, action/adventure, alternative/esoteric, manga, and adult comics. This graphic cult has many followers. Some are in love with the characters; some with the artwork. Some people enjoy listening to a story told through pictures. While the simplicity of comics is universal, the artwork herein can vary according to the countries they were created in. While the comic industries in Japan, Europe and the US are well established, it is still nascent in markets like the Middle East & India. The style of Artworks in Graphic novels and comics can be broadly divided into the following groups. American Style Regarded the forefathers of the industry, the American style is hugely popular and accepted worldwide as a form of

(More)…

formats

Hand held gaming devices

Published on September 10, 2012, by in Gaming.

Gaming is not only restricted to children these days but has covered wider spectrum of audience. Games are available on Consoles, phones, personal computers, internet and even on TV. In my previous articles, I had discussed about the various types of games that make up this industry. In this post, I will be discussing hand held gaming devices. Category Currently, hand held games can be put into two categories – touch based and Handheld console games. Touch based games (casual games) Touch based games are casual in nature & targeted at casual gamers. These games have very little learning curve and can be mastered by anyone in a very short period of time. Such games are specifically designed for smart phones and tablets and provide entertainment on the go. Touch-based games have comparatively lighter graphics with rich and attractive color art, short storyline, quicker feedback & overall engaging game play.

(More)…

formats

Motion Graphics

Published on September 7, 2012, by in Animation.

Motion Graphics is the art of graphic design within the context of visuals such as film, video or computer animation. We see motion graphics at work in the typography and graphics used in film titles, or the spinning, three-dimensional logo at the end of a TV commercial. If you watch much TV or see many films, you will have noticed that the graphics, the typography, and the visual effects within these mediums have become much more elaborate and sophisticated. This improvement is largely due to technological advancements.   A typical Motion Graphics Designer is a person trained in graphic design who has learned to integrate the elements of time, sound and space into his/her existing skill-set of design knowledge. To become a Motion Graphics Artist, you need skills in graphic designing, basic interactivity, 2D & 3D Animation and visual effects. You can start by taking an animation or art-related course

(More)…

formats

Animation Industry

Published on September 4, 2012, by in Animation.

Remember how, as a child, we used to spend our evenings watching cartoons –applauding Spiderman or Power Rangers beating up the bad guys or laughing heartily at Tom & Jerry’s antics. When I was growing up, I always wanted to create a cartoon movie of my own. I often dreamt of creating my characters, designing their look & cooking up my own super-hit series. Animation is nothing but putting life in a character. In the simplest terms, it refers to making a character move as per a designated set of instructions.  But, did you know the character or cartoon in itself does not ‘move’? Surprising, isn’t it? But, animation is actually your vision playing tricks on you in a way- it gives an impression that an object is moving by rapid display of sequence of events. You can do a lot more with animation and graphic designing other than just

(More)…

formats

Use of Computer Animation in Industries other than Media and Entertainment

Published on August 31, 2012, by in Animation.

Initially when animations started with paper (2D Animation), people had a perception that it was restricted to only drawing and cartoons. As the industry matured with computers being introduced, the perception changed to flashy, photo-realistic or cartoonish productions for web games, movies, video games etc. Today, animation has convinced professionals from various fields that it should not be restricted to a skill set, but should be used as a medium of expression or communication. For instance, when you use animation in education, it can used to explain theory and concepts to students in a more convincing manner. In truth, animation is used in a variety of industries away from the big screen or consoles. Computer animation is a very practical tool with useful applications in a variety of fields. Let us take a look at some industries which use animation, but are not related to the media & entertainment sectors.

(More)…

formats

Evolution of Modern Day Rendering

Published on August 29, 2012, by in Animation.

Rendering, as a concept, has come a long way from the breakthroughs of 1960′s and 70′s. It is one of the major processes in Computer Aided Designs (CAD). Rendering has its uses in architecture, video games, simulators, movie or TV visual effects, design visualization & many other fields. It all started in 1972, when two students from Utah University- Ed Catmull and Fred Parke -created the world’s first 3D rendered movie. The world’s first rendering involved showing an animated hand – something that hardly sounds path-breaking or even interesting in his era of advanced technologies.  The hand shown in this movie was a replica of Ed’s left hand. At that time, no 3D computer aided design tools were available to aid their process.  Ed created a plaster replica of his left hand, on which he drew the polygon shapes, similar to what we have in Polygon tool sets in any

(More)…

formats

History of Special Effects in cinema

Published on August 22, 2012, by in VFX.

While talking about visual effects used in movies, I always love to remember Star Wars (1977) – Into the trench, Start Trek (1982), The Birds (1963), King Kong, Aliens (1986), Terminator 3, Jurassic Park, Independence Day & 2012 because of exceptionally convincing, heart stopping, ground breaking  special effects incorporated in these films. However, while searching the internet about top ten special effects shots, I found only Hollywood Blockbusters and not a single Bollywood or Tollywood movie in that list. Hollywood Special effects & VFX industry has completed their 100 years. Also, Bollywood celebrates its glorious 100 year-stint. I would like to throw some light on interesting facts about the history of VFX in cinema. The journey of Special effects started in the year 1880 (thanks to the phenomenon of persistence of vision by British physician Peter Mark Roget), where films used visual magic to produce illusions & trick effects to

(More)…

credit
© Copyright 2016 Aptech Ltd. All rights reserved