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Evolution of logo design – Part 3

Published on September 20, 2016, by in Graphics.

Evolution of logo design is a constant process. As mentioned in our previous blogs – Evolution of logo design-Part 1 & Evolution of logo design-Part 2 – social, political & economic changes have always made an impact on the evolution of logo design. In this last part of the series, we will look at where does logo design stand today & what is its future. 1945 – 1970: Late modern – Simple became the new complex As the political scenario changed, and things started to look more peaceful, arts too took a non-decorative, simple approach. This introduced a new form of simplicity in logo designs. The late modern era simplified & dramatised the integration of text & images through pictorial collages & overlapping shapes. National Broadcasting Company (NBC) As symbolic logos became the rage, NBC became one of the first to take advantage of the change. The NBC logo (designed

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Evolution of logo design – Part 2

Published on September 15, 2016, by in Graphics.

In our last blog we covered the early years of the evolution of logo design. In this second part we will take a look at the most important phase of logo design that shaped the modern rules of graphic design. 1910 – 1935: Early modern – The rebel period In the evolution of logo design the early modern was a turning point. Graphic designers started to break free from traditional rules of graphic & logo design, and went on to experiment. The logo designs of this period were more geometric in shape with a minimalist approach, clean typefaces and photographs instead of illustrations. This period gave rise to the importance of functions of a logo design rather than only its form; a concept that prevails today. A symbol for cigarettes The revolution came about not only in terms of style & design but also in terms of the products being

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Evolution of logo design – Part 1

Published on September 13, 2016, by in Graphics.

A picture is worth a thousand words. This idiom holds most true for logos. From texts to symbols, company & brand logos are the identity that surrounds us everywhere. Whether floral & artsy or minimalist & flat, evolution of logo design has influenced generations, and are a reflection of the period, and the product philosophy. Based on the simple rule of shapes & symbols, logos are important to represent a company in the desired light, and create brand recall & loyalty. Since it would be difficult, and unfair, to crunch the whole history in just one blog post, we decided to break it up into three parts – early years, middle years, and modern times. In this first part, we begin with the early years of evolution of logo design. 1837 – 1901: VICTORIAN ERA – Early symbolism Queen Victoria remains an important figure in every aspect of history. From

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John Lasseter’s principles of animation

John Lasseter can easily be considered the father of modern 3D animation. With Pixar & Toy Story, he revolutionised the 3D animation industry. Over the years, Lasseter has become a force to reckon in the 3D animation industry, and swears by seven principles. We give you Lasseter’s principles of animation. Principle #1 Never come up with just one idea Whether a short film (Pixar is famous for their shorts!), or a feature film, always have more than just one idea. We would say, have at least three ideas to be on the safe side. Of course, there will be that one idea that you will be very keen to make. Start working on that idea. But keep a few back-ups. Chances are that your favourite idea may hit unforeseen roadblocks. Often, you have thought so much about that idea that there is no place for any changes or modifications. But

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Seven Disney castles that really exist

Disney castles are what dreams are made of. But who said that dreams can’t come true? These seven castles in Disney movies were inspired from real castles & monuments across the globe. Castle DunBroch (Brave) – Eilean Donan Castle, Scotland Castle DunBroch was at the heart of Disney’s Brave. Story artist, Louis Gonzales wanted to create an earthy & solid castle, unlike the usual prim & proper, Cinderella-like castles. Eilean Donan Castle became the model for Merida’s home. Sleeping Beauty Castle – Neuschwanstein Castle, Bavaria One of the most popular fairy tale structures, the Sleeping Beauty Castle is also the entrance design for Disneyland. But the real castle is in Bavaria. The Sleeping Beauty Castle was based on 19th century Neuschwanstein Castle. Looks like the castle was originally built for a fairy tale effect; it was inspired from the operas of Richard Wagner. The castle of Corona (Tangled) – Mont

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Top 10 games releasing in September

Published on September 1, 2016, by in Gaming.

Gaming enthusiasts can look forward to a lot of excitement this September. Whether you prefer sports or action-adventures, there’s something for everyone. We bring you a list of 10 games releasing in September. Call of Duty Black Ops III: Salvation This one requires absolutely no introduction! This will be the fourth & final downloadable content (DLC) for Call of Duty Black Ops III. The game will feature four new multiplayer maps, and the conclusion to the Origins Zombie Adventures. Release date: 6th September Platform: PS4 Bioshock: The Collection What is better than having one part of the Bioshock series? Of course, having the whole collection. And Bioshock: The Collection is exactly that! It is a re-mastered version of all the properties of the franchise, fine-tuned to an optimum game playing level. Release date: 13th September Platforms: PC, PS4, Xbox One Recore Developed by Keiji Inafune’s Comcept & Armature Studio, Recore

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The ultimate colour combination cheat sheet for graphic designers

Last week we blogged about ways to choose a colour theme for effective graphic design, and since then, we have been getting a lot of queries. So we decided to take it a step ahead, and provide you with a colour combination cheat sheet. Of course, there is nothing right or wrong, and most of this depends on your creativity & aesthetics. But there are some colours that complement each other, and it is always useful to know the rules before you break them. Keep this colour combination cheat sheet handy & hit the bull’s-eye every time with impressive graphic designs. #1 Complementary colour Complementary colours are those that are right next to each other in the Itten colour circle. But don’t be confused by the term complementary. These colours can either be supplementary or contrasting. But the combination of these colours will give a vivid and energizing effect. #2

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Job of an animator: 7 ways to handle insecurities

The job of an animator can be the most interesting, creative & exciting one. But the road to becoming an animator can be tough & challenging. Being a creative individual, you will have your moments of insecurities. You will doubt your abilities; even question your career choice. But the key is to hang in there, and not give up. We look at seven effective ways that animators use to overcome these periods of doubt to create memorable work. #1 Always be thick skinned Rejection will be your life long companion. Make it your best friend. When you first start out, you will not be experienced enough. Once you land a job, your work will not be good enough. Once you get recognition, you will not be affordable. Naysayers will always find an excuse to reject your work, and you. Don’t let that get you down. We know that it’s easier

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How to choose a colour theme for effective graphic design

Published on August 23, 2016, by in Graphics.

An effective graphic design is not just about the shapes. It is also about choosing the right colour theme. Different colours convey different moods & emotions. So how do you choose a colour theme that best suits your design? Here are a few tips to keep in mind. Psychology & symbolism Different colours symbolise different emotions, based on popular beliefs and cultures. But there are some generally accepted colour association like red stands for danger while green is for safety. Of course, your creativity & experience will guide you to choose a colour theme. But it helps to keep in mind these associations. This is the reason that green is mostly used for nature, youth & money, but red is used to highlight caution or things that need attention. Dark blue is generally used to signify dependability & safety, while pink & light purple stand for femininity. But dark purple

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Top student film festivals around the world

So you’ve completed your course, and you’ve made your first film. But how do you take it to maximum people? This is where student film festivals come in. Student film festivals are the best way to reach audience, and take your first step in the professional world of animation filmmaking. To make life easier for you, here’s a list of the top 10 student film festivals around the world. St. Petersburg International Festival of Debut and Student Film Beginning (Russia) As the name suggests, if this is your first film then this is the best place to start. Starting from a 5-minute fiction film to a 30-45 minute feature film/ documentaries/ animation, the festival accepts them all. Best part: The festival also offers special programs & workshops to hone your skills. Calgary International Film Festival’s Youth by Youth Cinema Program (Canada) Exclusively for students’ shorts, this festival gives a platform

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