MAAC, UNIC look ahead towards 'The Future We Want'

Delhi, May 29, 2012: Maya Academy of Advanced Cinematics (MAAC), a leader in 3D Animation and VFX training, announced its association for the second time in a row with the United Nations Information Centre for India and Bhutan (UNIC). After a very successful collaboration last year, MAAC-UNIC has formed a platform to invite applications for the ninth 24FPS international animation awards to promote the theme set for the coming year, 'The Future We Want' through animated movies. The event will showcase the best animation & VFX works in Hollywood, Bollywood, gaming and advertising films, all set around the theme The Future We Want (www.futurewewant.org).

24FPS is designed to provide a common platform for young animators not only India but also from countries like China, France, Germany and the US. It gives the young professionals an opportunity to understand the challenges and opportunities of the industry and learn from world-class experts of the industry. Since its inception, the award has been a key driver in the promotion of fresh talent in animation in India and has the support of the global animation industry. The event also provides with opportunities to young animators to get acclaimed at international level. The winning team of last year's 24FPS from MAAC's center in New Delhi got an opportunity to work with UNIC on a project and their film, 'The Pink Bangles' would be screened during the event this year.

The theme, 'Future We Want' for 24FPS 2012 has been devised and propagated by the United Nations with the aim of improving the quality of lives of the world's poorest. The campaign seeks to promote the seven pillars of the upcoming UN Conference on Sustainable Development (http://www.uncsd2012.org/), also known as 'Rio+20', which will take place in Rio de Janeiro, Brazil, on 20-22 June 2012: food security, clean and accessible water, green energy, management of oceans, disaster management, green jobs and sustainable cities.

Speaking at the event Ms. Kiran Mehra-Kerpelman, Director, UN Information Centre for India and Bhutan said: "It is appropriate that the MAAC-UNIC partnership is being forged to build up on 'The Future We Want.' This animation contest will raise awareness among young people on the various pillars of the set theme and hopefully lead them in getting involved in efforts that can change the status quo. Today, with technological advancements progressing at a rapid pace, such creative ventures, I believe, will go a long way in productively engaging young people. The UN Information Centre is pleased to collaborate with MAAC to deliver very tangible results."

Talking about MAAC's association with the UN in promoting the Millennium Development Goals, Mr. Ninad Karpe, CEO & MD Aptech Ltd., "The tie-up is a new thrust to achieve the theme set for this year, 'The Future We Want.' It will enable contestants to develop content in terms of animated films to promote these development goals for inviting entries for the 9th 24FPS awards. We believe that the power of vocational education can empower an individual with the choice of being self-sustained."

Also, announcing the forthcoming 24FPS Animation Awards, he added, "Animation and VFX industry has seen an overall growth of 13.6 percent over 2008 and is expected to grow at a CAGR of 18.7 percent to reach an INR 46.6 billion by 2014. The industry has seen stupendous growth rate thanks to increased consumption of animated content, creation of global IP formats, acceptance of 3D graphics and venturing into international markets. Awards like 24FPS celebrate talent and bring to the limelight some of the best work done in this industry."

About UNIC:

UNIC is the information hub of the United Nations in India. It serves as a focal point for news and information about the UN for audiences in India and Bhutan. It provides information on the United Nations to media, governmental and non-governmental organizations, educational institutions, academic and other research centres and think-tanks, educators and students, among others.

Its activities also include publicizing UN initiatives and programmes, organizing briefings on the work of the United Nations, assisting UN agencies in India with their communication strategies and information needs, partnering with national and state government ministries and departments in the observance of International Days, and partnering with civil society to organise seminars, colloquiums, conferences and dialogues on diverse UN themes and priorities.

For more information, please visit www.unic.org.in

About MAAC:

Maya Academy of Advanced Cinematics (MAAC) is India's leading educator in high-end 3D Animation and Visual Effects. Founded in 2001 & a major brand of Aptech Ltd, MAAC has trained over 30000 students across the country. It has over 80 centers with cutting-edge infrastructure in over 40 cities.

MAAC offers industry relevant Diploma courses on 3D Animation & Visual Effects & Degree courses in association with IGNOU. It offers Real-life training environment to the students backed by an excellent faculty, infrastructure, and the latest technical educational tools.

MAAC's students are placed as Modeling Artists, Lighting Artist, Render Artist, Character Animator, Layout Artist , Digital Sculptor, Rigging Artist, FX Artist, Roto Artist, Match Mover, Video Editor, Motion Graphics Artist, Compositors, Visualizes, Content Developers and Pre and Post Production executives in blue chip animation studios and entertainment companies like Prime Focus, Rhythm & Hues Studios, Crest Animation Studios, BIG Animation, Cornershop, EFX, Toonz Animation, DQ Entertainment, Paprikaas Animation Studios, NDTV, Studio 9, Redchillies.VFX, Vaibhav Studios, IBN7, Animax, Pixion and Tata Elxsi Ltd. to name a few.

For further information please visit www.maacindia.com

For further details contact:

Bhavika Chouhan,
VP-Marketing, MAAC
Phone : (0)9819192981
E-mail : bhavika@maacmail.com
Adfactors PR Pvt. Ltd.
Madiha Vahid
Adfactors PR
Phone: (0)9819001881
Email: madiha.vahid@adfactorspr.com