UI & UX Design

UI & UX Design



Technology has taken over our lives. There is hardly any task that gets done without us interacting with some apps, booking systems, bill payment system, ATMs etc. Not all of us are equally comfortable with technology. We designers are savvy people, but the common person on the street has many problems interacting with systems.


User Experience Design (UX) deals with making technology easy for people to understand, easy to learn and easy to use. User Interface Design (UI) is just a small part of it, which deals with the way interfaces look and feel.


Let us understand the basics of UX, how to design around the needs of the users’ rather than technology, and how to create great experiences. In addition, you will also learn to analyze & design visually appealing and user-friendly web applications & websites.


We designers can make technology truly user friendly. All we need to do is to think about the user first.


Day 1

·    Speaker introduction

·    Fundamentals of User Experience 

·    History of UX

·    The relationship between UX and UI

·    Process of User Centered Design

·    Case study: Hummingbird - Building a complex information system easy to use


Day 2

·   Principles of Design and how to use them in UI

·   Gestalt Principles – a way to create meaningful interactions.

·   Micro-interactions

·   Case Study: Live-pools - Designing a great skill gaming experience.

·   Introductions to the tools.

·   Bibliography – References


What you will gain from the session?

This course will provide a solid base for UX thinking and UI Design. It will familiarize the participants with not only UX-UI Design Principles, but real-life application of UX strategies.


Saurabh Karandikar
Saurabh Karandikar UX Analyst & Designer After graduating from Sir JJ Institute of Applied Arts, Mumbai, Saurabh Karandikar has gathered immense experience in the field of advertising, brand design, and user experience. In his 23 years of stint in the field of advertising and brand design, he has spent close to a decade working as a User Experience Design expert. As a part of advertising industry, Saurabh has worked on some of the leading brands in the country. During his stint with Rediffusion DY&R (2001) he has launched design campaigns for well-known brands including Colgate, Onida, Indian Oil, Taj Hotels, Citibank, Reliance, and Airtel. Saurabh is one among the 600 people around the world to have received a certificate in User Experience Analysis from Human Factors International. In addition, he has been conducting lectures in Design schools, BMM as well as Business schools, and Ad schools for more than 20 years. His articles are published on medium.com and also in leading Marathi dailies, such as Maharashtra Times and Loksatta.