Saurabh Karandikar UX Analyst & Designer After graduating from Sir JJ Institute of Applied Arts, Mumbai, Saurabh Karandikar has gathered immense experience in the field of advertising, brand design, and user experience. In his 23 years of stint in the field of advertising and brand design, he has spent close to a decade working as a User Experience Design expert. As a part of advertising industry, Saurabh has worked on some of the leading brands in the country. During his stint with Rediffusion DY&R (2001) he has launched design campaigns for well-known brands including Colgate, Onida, Indian Oil, Taj Hotels, Citibank, Reliance, and Airtel. Saurabh is one among the 600 people around the world to have received a certificate in User Experience Analysis from Human Factors International. In addition, he has been conducting lectures in Design schools, BMM as well as Business schools, and Ad schools for more than 20 years. His articles are published on medium.com and also in leading Marathi dailies, such as Maharashtra Times and Loksatta.