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Lucrative life in animation and VFX industry

Published on November 5, 2014, by in Animation, Gaming, VFX.

Animation is bringing inanimate objects and images to life for the purpose of providing wholesome entertainment. The global animation and VFX industry is estimated to reach 55.9 billion by 2015*. This means that people are beginning to appreciate the efforts put in by animators and production houses to create entertaining movies. Production houses like Walt Disney Productions, Pixar Ltd, Warner Bros and DreamWorks Animation, etc have pumped in millions to make these movies as they see a potential in the market. Movies like Gravity, Troy, World War Z, Lord of the Rings, Harry Potter series etc and television series like Games of Thrones, Walking Dead and many others have made effective use of VFX to make believable scenes and characters, resulting in awards and accolades. This emphasises the importance of technology to make a successful product. So what does the combination the animation and VFX industry provide enthusiasts and aspiring



Trends in Digital Gaming

Published on December 24, 2012, by in Gaming.

Digital Gaming is transforming at a tremendous pace. It is difficult for developers to come up with fixed formulae of success. Games are being developed for various digital spaces (online, mobile, consoles, tablets), opening multi-dimensional opportunities for developers. Research firm Ovum predicts that the digital gaming market, which comprises of online games played on the PC, console, or Smartphone, will double over the next five years to $53 billion. Statistics from Entertainment Software Association (Fig. 1) show the popularity of the gaming genres irrespective of the platform. Fig.1   Popular Trends in Gaming The gaming industry is popularly divided between two business models. 1) Free-to-Play Free-to-play (F2P) are games available free of cost for download/play on social media or mobile. The model was introduced in the form of multiplayer online games and helped to fight piracy. F2P further branched out to the Freemium model. Freemium model allows the player to avail and


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