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A realistic approach to build your career in the animation industry

Published on October 30, 2012, by in Animation.

India’s animation industry has immense potential to grow and it is estimated to grow to USD 2.9 billion by 2015 from the present USD 1.8 billion, according to NASSCOM. With this growth in demand, it is very important to supply the same quality and quantity of professionals to the industry. There are about 300+ animation and 40+ VFX companies in India and the numbers are growing. But the question is: Are we really building talent to meet industry standards? Here are some points which will help you understand where you stand and what you still need to achieve: Money v/s Passion: Though we all work with the intention of earning money, before getting into this field, please figure out your passion quotient. Do not let the opportunities decide what you want/ need to do; let your internal passion and talent decide what you will do in this industry. Timeframe: If

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Does budget matter in film making

Published on September 28, 2012, by in Animation.

Movies can transport viewers to distant or imaginary places, where they can be transformed by great storytelling. Whenever we watch a film, we call it a hit or a flop based on its entertainment value. But the most critical factor on which these two terms depend is the budget and the profit earned by the film.  Films can therefore be categorized into low budget or big budget flicks. Every film maker wants to show his creativity to the audience on a 70 mm screen, but the bigger objective is profits, After all, this is a business and business means getting good returns on your investment. A high budget film like Titanic, Jurassic Park, Avatar, The Avengers etc not only entertained viewers, but also generated good returns at the box office because of its story, content, star cast, etc. But some big budget films didn’t do well despite great marketing like

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Animation Industry

Published on September 4, 2012, by in Animation.

Remember how, as a child, we used to spend our evenings watching cartoons –applauding Spiderman or Power Rangers beating up the bad guys or laughing heartily at Tom & Jerry’s antics. When I was growing up, I always wanted to create a cartoon movie of my own. I often dreamt of creating my characters, designing their look & cooking up my own super-hit series. Animation is nothing but putting life in a character. In the simplest terms, it refers to making a character move as per a designated set of instructions.  But, did you know the character or cartoon in itself does not ‘move’? Surprising, isn’t it? But, animation is actually your vision playing tricks on you in a way- it gives an impression that an object is moving by rapid display of sequence of events. You can do a lot more with animation and graphic designing other than just

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Use of Computer Animation in Industries other than Media and Entertainment

Published on August 31, 2012, by in Animation.

Initially when animations started with paper (2D Animation), people had a perception that it was restricted to only drawing and cartoons. As the industry matured with computers being introduced, the perception changed to flashy, photo-realistic or cartoonish productions for web games, movies, video games etc. Today, animation has convinced professionals from various fields that it should not be restricted to a skill set, but should be used as a medium of expression or communication. For instance, when you use animation in education, it can used to explain theory and concepts to students in a more convincing manner. In truth, animation is used in a variety of industries away from the big screen or consoles. Computer animation is a very practical tool with useful applications in a variety of fields. Let us take a look at some industries which use animation, but are not related to the media & entertainment sectors.

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Creativity in the Animation Industry

Published on August 2, 2012, by in Animation.

Have you have ever combined red and green colour to get yellow? Do you see various shapes in a crumpled paper ball? Do you love making small figures, idols and shapes out of wet sand or clay? Do you dream of capturing the whole world with your camera? If all the above interest you, you are in the right industry. Welcome to the world of animation-the world of creativity.Creativity is nothing but one’s passion to do things differently. Sometimes, it is real fun to think out of the box and create something new, something different. The Animation sector is one of the fastest growing industries, says NASSCOM, which has projected the Indian Animation industry to reach $1.16 billion in revenues by 2012. According to another report by PWC, the animation, VFX and gaming industries continue to grow at a steady CAGR of 21.4% to touch INR 82.6 billion in 2015

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Consoles Gaming

Published on July 15, 2012, by in Gaming.

Ask any gamer about his/her best memory & surely they’ll recount the experience of  plugging in that Xbox or PS3 and spending hours racing cars or fighting wars or saving the earth and so on. Console based games are the original gamers’ toys and they have laid the foundation of the gaming industry. Consoles are dedicated hardware devices manufactured to play interactive media content (games). Play station, Xbox, Nintendo Ds and Play station portable are some examples of popular gaming consoles. Consoles were the first to establish the video gaming industry as a serious business. Console games are particularly considered for hardcore gamers as the console is an expensive powerful machine designed to handle complex graphics and gameplay. Games for consoles require a definite learning curve to get hands on before anyone can actually start enjoying the game experience. This learning curve is sometimes annoying for casual gamers who want

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