Many a times we have come across aspirants asking us questions like “what is the difference between a creative director and art director?” or “what does a web designer do as opposed to a graphic designer?”. The design industry has followed an exponential growth in the past few decades and an army of talent serves to fuel this industry. That is why we have dedicated this post to the numerous and varied job profiles in the world of design.
Creative/ Design Director
The Creative/ Design director has The overall responsibility of overseeing the development of graphic/ print/ web design. S/he is the creative head of the design firm or advertising agency. S/he directs the theme and overall tone of the project that is to be carried out.
The art director sets in motion the overall tone and conceptual direction for the project. The art director communicates the main ideas that the project will imbibe to the rest of the team. The art director works in close tandem with the creative director and delegates tasks to the artists and junior designers in the team.
A Web Designer establishes the look and feel of a website. S/he is responsible for the overall layout and installing the code written by programmers. It is upto the web designer to decide the colours that will be used on the website, or where the menu will appear on the page.
A graphic designer does exactly what a web designer does, but only for print or television media. Web designers understand how a web browser works, while Graphic designers focus more on the traditional modes of broadcasting information.
A copywriter writes and edits promotional and textual content for a given website, print publication or any other multimedia platforms such as Television and radio. Copywriters must be proficient in languages and have a command over writing skills. When a copywriter writes for online media, s/he is known as a content developer.
Web Developer/ Programmer
A Web Programmer/ developer works closely with the web designer to give you those bug free websites that have specific applications. Web developers use HTML/ Javascipt/ ASP and even C and C++ to deliver web pages that gather information, process it, and return the desired output.
No business staff can be complete without someone who goes out to seek new business opportunities. A marketing manager develops proposals and markets the designing firm or advertising agency’s strengths in order to seek and retain customers.
Have we missed out on any major job profiles that exist in the world of design? Let us know in the comments section below!