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Major animation festivals around the world – II

Published on November 26, 2014, by in Animation.

Welcome to the second part of our list celebrating the most popular film festivals across the globe. In the prequel to this post, we mentioned some of the largest films festivals along with the biggest animation festival in India – Anifest. In this post we complete the list with some of the recently started but immensely popular animation festivals. Note: The names do not appear in any particular order or ranking Anima Mundi – (http://www.animamundi.com.br/en/) The main aim of Anima Mundi is to bring together a plethora of new ideas and practical workshops supported by talent from across the world. Held each year in the cities of Rio de Janario and Sao Paolo, Anima Mundi is the largest film festival of Brazil. Established in 1993, it holds competitive screenings for international guests with a diversity of animation styles and techniques. London International Animation Festival – (http://www.liaf.org.uk/) Established in 2003, the

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Major animation festivals around the world – I

Animation festivals are fast gaining popularity throughout the world. They offer a platform for artists to present their work and find fame & fortune. In the first part of this two-part edition, we bring you the first five animation film festivals across the globe. Note: The names do not appear in any particular order or ranking.  Anifest India – (www.tasionline.org) We begin the list with our very own animation film festival – Anifest. Although the event features entries from Malaysia, Hong Kong and the United States, Anifest India is a national event. Started recently in 2005, the festival has gained momentum in cities like Pune, Ahmedabad, Mumbai, Bangalore, Goa and Delhi. Anifest India 2014 was held in Mumbai from 20-22 August. Source: AnXVision Ottawa International Animation Festival – (animationfestival.ca) The largest animation event in North America began way back in 1976. The Ottawa International Animation Festival holds screening competitions for

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Top advertising campaigns that used animation & VFX in India

Published on November 7, 2014, by in Animation, VFX.

Technology has been a boon to mankind. It has helped in many facets of life; be it communication, science or civil. One such area that is benefitting the most from technological advancements is none other than the advertising industry. With the development of animation & VFX technologies; television commercials in India are utilising it to deliver the message and advertise to the maximum capacity. Let’s take a look at the top five television commercials in India, which have used the combination of animation and VFX effectively. Vodafone ZooZoo Campaign Source: Vadafone ZooZoo The ZooZoos took the nation by storm when they were launched in 2009 by Vodafone. The Vodafone ZooZoo campaign is one of the most successful commercial campaigns in Indian television history. Contrary to popular belief, the ZooZoos were not animated characters. They were real humans wearing costumes. So what’s unique about these ads? Although special suits were made

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Lucrative life in animation and VFX industry

Published on November 5, 2014, by in Animation, Gaming, VFX.

Animation is bringing inanimate objects and images to life for the purpose of providing wholesome entertainment. The global animation and VFX industry is estimated to reach 55.9 billion by 2015*. This means that people are beginning to appreciate the efforts put in by animators and production houses to create entertaining movies. Production houses like Walt Disney Productions, Pixar Ltd, Warner Bros and DreamWorks Animation, etc have pumped in millions to make these movies as they see a potential in the market. Movies like Gravity, Troy, World War Z, Lord of the Rings, Harry Potter series etc and television series like Games of Thrones, Walking Dead and many others have made effective use of VFX to make believable scenes and characters, resulting in awards and accolades. This emphasises the importance of technology to make a successful product. So what does the combination the animation and VFX industry provide enthusiasts and aspiring

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Kochadaiiyaan – a landmark in Indian Animation & VFX

Published on July 24, 2014, by in Animation, VFX.

Last May, the Indian VFX industry witnessed a milestone in special effects history with the release of Kochadaiiyaan. A Rajnikanth, Tamil, historic fiction thriller, and already being called the first Tamil animated film, Kochadaiiyaan comes packed with a number of notable breakthroughs in VFX technology. Video description: Trailer of Kochadaiiyaan The tech behind Kochadaiiyaan Soundarya Ashwin, director of the film & Rejnikanth’s daughter, went all out to shoot the entire movie in 3D motion capture, the same technology which was used to film the 2009 James Cameron blockbuster, Avatar. Motion capture technology involves recording actions of actors, and using that information to animate digital character models in 2D or 3D computer animation. Two hundred technicians gathered to complete the project in a record time of two years, which would have taken five years in a Hollywood studio. The studio worked with a modest budget of Rs. 125 crores when their

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Gravity – a gold mine of VFX

Published on June 3, 2014, by in VFX.

Film makers have always strived to push the limits of creative possibilities. Alfonso Cuaron’s VFX wonder, Gravity emphasises not only the advancement of technology but also the extent of imagination that a film maker can bring alive on screen. Dominating the nominations at this year’s Oscars & winning the award in seven categories, Gravity became a landmark in VFX development & story telling. Visualising the film The concept for Gravity was a difficult but not impossible. Cuaron was sure of his story & worked as per his imagination to create a stunning output that impressed the audience & the critics. Framestore Visual Effects Studio Framestore was the team behind the stunning visuals & computer graphics in the movie. They developed all the technology necessary to make the movie possible. Almost 90% of the movie was made by computer graphics. To the average audience the scenes would look amazing but to

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Storyboarding: Enhancing Artistic Vision

Published on May 7, 2014, by in Animation.

Making an animation feature is fun. But it requires a lot of planning & hard work. Storyboarding is the first & the most important step of this process. A storyboard is an organized series of drawings that detail the story & other important aspects like sound effects, music score, lighting & special effects. With the right training, you can build a career as a storyboard artist in production houses, television channels, ad agencies, website & gaming studios & others. Why is storyboarding so special Storyboard is an organised portrayal of the story through graphic drawings & pictures. It is a series of black & white or coloured artwork or sequence of images which depict motion, action in a scene & the landscape of the story. When required, you can also add dialogues within the framework to ensure that the scene can be designed as imagined by the story teller/animator. Storyboarding

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Journey of Medical Animation (Part-1)

Published on August 21, 2013, by in Animation.

Animation is an exceptional form of art that offers  significant information about the appearance of an object as well as its movement and interaction with its surroundings. It facilitates the artist to employ his complete imagination to generate remarkable impact. Earlier the source of inspiration for animation was nature. Animators observed the movement of living organisms and then built animations for industries other than Media & Entertainment. With the  advancement in computer applications,  came in the new automated systems. A range of sensors (mechanical, optical or magnetic) have been used to record the movements of organisms, which convert it in to animated characters. This course of action is generally known as ‘motion capture’. Animation has provided new horizons in the field of medical studies, clinical diagnostics, surgical trainings, drug delivery and immunology. Medical animation is the simplest and best way for professionals and the general public to understand higher level of

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A realistic approach to build your career in the animation industry

Published on October 30, 2012, by in Animation.

India’s animation industry has immense potential to grow and it is estimated to grow to USD 2.9 billion by 2015 from the present USD 1.8 billion, according to NASSCOM. With this growth in demand, it is very important to supply the same quality and quantity of professionals to the industry. There are about 300+ animation and 40+ VFX companies in India and the numbers are growing. But the question is: Are we really building talent to meet industry standards? Here are some points which will help you understand where you stand and what you still need to achieve: Money v/s Passion: Though we all work with the intention of earning money, before getting into this field, please figure out your passion quotient. Do not let the opportunities decide what you want/ need to do; let your internal passion and talent decide what you will do in this industry. Timeframe: If

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Does budget matter in film making

Published on September 28, 2012, by in Animation.

Movies can transport viewers to distant or imaginary places, where they can be transformed by great storytelling. Whenever we watch a film, we call it a hit or a flop based on its entertainment value. But the most critical factor on which these two terms depend is the budget and the profit earned by the film.  Films can therefore be categorized into low budget or big budget flicks. Every film maker wants to show his creativity to the audience on a 70 mm screen, but the bigger objective is profits, After all, this is a business and business means getting good returns on your investment. A high budget film like Titanic, Jurassic Park, Avatar, The Avengers etc not only entertained viewers, but also generated good returns at the box office because of its story, content, star cast, etc. But some big budget films didn’t do well despite great marketing like

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