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A realistic approach to build your career in the animation industry

Published on October 30, 2012, by in Animation.

India’s animation industry has immense potential to grow and it is estimated to grow to USD 2.9 billion by 2015 from the present USD 1.8 billion, according to NASSCOM. With this growth in demand, it is very important to supply the same quality and quantity of professionals to the industry. There are about 300+ animation and 40+ VFX companies in India and the numbers are growing. But the question is: Are we really building talent to meet industry standards? Here are some points which will help you understand where you stand and what you still need to achieve: Money v/s Passion: Though we all work with the intention of earning money, before getting into this field, please figure out your passion quotient. Do not let the opportunities decide what you want/ need to do; let your internal passion and talent decide what you will do in this industry. Timeframe: If

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Motion Graphics

Published on September 7, 2012, by in Animation.

Motion Graphics is the art of graphic design within the context of visuals such as film, video or computer animation. We see motion graphics at work in the typography and graphics used in film titles, or the spinning, three-dimensional logo at the end of a TV commercial. If you watch much TV or see many films, you will have noticed that the graphics, the typography, and the visual effects within these mediums have become much more elaborate and sophisticated. This improvement is largely due to technological advancements.   A typical Motion Graphics Designer is a person trained in graphic design who has learned to integrate the elements of time, sound and space into his/her existing skill-set of design knowledge. To become a Motion Graphics Artist, you need skills in graphic designing, basic interactivity, 2D & 3D Animation and visual effects. You can start by taking an animation or art-related course

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