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Colors: Importance in Visual Communication

Published on November 21, 2012, by in Graphics.

“……..Why do two colors, put one next to the other, sing? Can one really explain this? No. Just as one can never learn how to paint……” – Pablo Picasso The beautiful world around us is filled with colors. Without color all things around us would have been pale and lifeless. Color is one of the most important elements of a composition, be it painting, photography, film or 3D rendering. Color plays a critical role in our everyday life. Color can sway thinking, change actions, and cause reactions. Color can attract any individual’s attention or change their mood. It can cause irritation or soothe your eyes. Artists, over the years, have used color purposefully to attract attention to their piece of art. The utilization of color is one of the most effective means of creating impact in images. However, to use color effectively, one must understand a little about color. Artists,

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