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Inside Out: unknown facts

Published on June 29, 2015, by in Animation, Graphics, VFX.

Did you catch Pixar’s latest release, Inside Out, this weekend? Are you already trying to figure out the emotions inside your head? The story & characters of Inside Out have taken people by surprise around the world. We bring you a few behind-the-scene facts of the film. Source: Disney UK Psst! Read till the end for a surprise. Fact #1 – Story The movie is based on an idea director Pete Doctor had after he saw his own daughter, Ellie go through mood swings while growing up. He thought, “What’s going on in her head?”Added to this was his observation about the various quirky things that people do. Fact #2 – Research Neuroscientists were consulted to make the film’s setting of an 11 year old girl’s brain believable. The team also interviewed child psychologists & psychiatrists, spent months designing & re-designing set elements, and even swapped out a key character.

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Five benefits of telling a good story

Even before man learnt to draw on cave walls, oral storytelling had formed an integral part of cultures across the globe. Indigenous cultures worldwide, over a span of hundreds of years, developed unique stories to teach religion, morality, and life lessons to younger generations. With the advent of technology (print, audio-visual, internet) stories began to be passed on in a recorded format. As a result, stories that made their way into popular culture spread like wildfire & local stories got buried in the past. However, more and more writers & filmmakers are moving back to local folklore. Instead of depending on the countless remakes of Cinderella & Superman, they are telling stories that are closer to their culture. Here are the top five benefits of telling stories that you are familiar with: #1: Birth of new ideas Telling local stories gives rise to new & creative ideas. There are many

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Oscar nominations in the VFX category – 2015

Published on February 20, 2015, by in Animation, Graphics, VFX.

The Oscars are just around the corner & we thought this would be the right time to take a look at the Best Visual Effects nominees for the year. This year the Oscars will witness a literal clash of the titans. So let’s take a look at the nominations this year & why or why not could they take the coveted honour home. Guardians of the Galaxy The latest instalment from Marvel Universe, 90% of the shots in Guardians of the Galaxy was special effects. Moving Picture Company, Luma Pictures, Framestore, and Method Studios came together to create the mind blowing visual effects for the film. Source: Marvel Entertainment Oscar hit: The first nomination from Marvel Entertainment this year, the film has a strong story line & CG characters working in its favour. But will these be enough to clinch Marvel its first Oscar? We will soon find out. Oscar

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Exodus: Gods and Kings – VFX breakdown

The biblical story of Moses & his journey to Mount Sinai, where he receives the Ten Commandments, has long been an inspiration for story tellers. The latest in the line of interpreters is Ridley Scott with his Exodus: Gods and Kings. Although the film ran into controversies before release due to the liberties taken by Scott & Christian Bale (in the role of Moses), the grand visual spectacle was enough to silence critiques once the movie released. Striking special effects & cinematography were utilised to tell the fascinating story of Moses as he rises up against the Egyptian Pharaoh Ramses (Joel Edgerton) & leads the Hebrews to Mount Sinai. In this blog we take you behind the scenes & bring you a VFX breakdown of the grand spectacle. Parting of the Red Sea For those who have seen the previous versions of the story, the parting of the Red Sea

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Big Six

Published on December 22, 2014, by in Animation, Graphics, VFX.

Hollywood has long been ruled by the studio system. The studio system includes a selected number of ‘major’ studios who engage in film production & distribution. They release a substantial number of films every year & earn a major share of box office revenues. With significant changes marking the turning points in Hollywood, the frontrunners become the ‘big’ studios. The current ‘Big Six’ came into being from 1990 to 1995, when Hollywood became more of a conglomerate than a mere film production & distribution unit. The ‘Big Six’ collectively command approximately 80 – 85 percent of US & Canadian box office revenue. These ‘Big Six’ are: 20th Century Fox, Warner Bros., Paramount Pictures, Columbia Pictures, Universal Pictures & Walt Disney Pictures. Of these, 20th Century Fox, Warner Bros., and Paramount Pictures were part of the original ‘Big Five’ who operated during the Golden Age of Hollywood (late 1920s to mid-1940s).

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Job profiles in design

Published on December 5, 2014, by in Career Guidance, Graphics.

Many a times we have come across aspirants asking us questions like “what is the difference between a creative director and art director?” or “what does a web designer do as opposed to a graphic designer?”. The design industry has followed an exponential growth in the past few decades and an army of talent serves to fuel this industry. That is why we have dedicated this post to the numerous and varied job profiles in the world of design. Creative/ Design Director The Creative/ Design director has The overall responsibility of overseeing the development of graphic/ print/ web design. S/he is the creative head of the design firm or advertising agency. S/he directs the theme and overall tone of the project that is to be carried out.   Art Director The art director sets in motion the overall tone and conceptual direction for the project. The art director communicates the

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Movies that led to the creation of new techniques in the special effects industry

Published on November 28, 2014, by in Graphics, VFX.

Movies have always tested the limits of technology and pushed boundaries to discover new technologies. Every year, big production houses pour in millions of dollars to explore the latest developments that technology has to offer, especially in the field of animation and VFX. But some of these movies not only explore new techniques, they bring about a paradigm shift in the way special effects are handled in the industry on the whole. This brings about a buzz of activity in the industry as the new technology is refined by subsequent production teams and is finally brought into the mainstream. In this post, we celebrate five such movies that have single-handedly brought about a change in the special effects industry. Tron: Legacy Even though the new CGI technology was used only during the first twenty minutes, Tron was one of the first movies ever to make use of digital animation with

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Top 5 book to movie adaptations with stunning visual effects

Published on November 19, 2014, by in Animation, Graphics.

Book to movie adaptations have always garnered great interest in audiences worldwide; mainly because they manage to arouse instant curiosity in those who have already read the book. Over the course of time, book adaptations came to be done by big production houses who could afford the cost of buying the rights among other expenses like big budgets for animation and VFX. In this post we bring you five of the top book to movie adaptations that have taken animation/ VFX to its maximum potential. Apollo 13 Based on the true story – Lost Moon: The Perilous Voyage of Apollo 13 – written by astronaut Jim Lovell and Jeffery Kluger, this movie is entirely about the special effects. The launch sequence was created with models and computers at Digital Domain Inc. Director Ron Howard gained the permission and assistance of NASA to take shots involving weightlessness onboard NASA’s KC-135 airplane.

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10 tips to remember while creating content for mobile phones

Published on October 29, 2014, by in Animation, Graphics.

Ever since the Android and iPhone explosion, the market has witnessed a flurry of developers who have jumped in to the race to create apps for such phones. But mobile devices vary as much as snowflakes, with no two devices ever being the same. Different sizes and resolutions can play havoc on your app. In this post we bring you the top ten tips to remember while designing content for a mobile device. Tip #1: Two minutes of content Research says that after about 90 seconds of absorbing content, the user begins to lose concentration. Segmenting animation into 2-minute frames is a great way to cheaply and efficiently send content across mobile networks today. Tip #2: Animation works best As opposed to the presentational mode often seen in traditional video, animation brings a more exciting and relaxed style. Animation tends to keep the viewer engaged in the content. For example,

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10 misconceptions about responsive design

Published on October 22, 2014, by in Graphics.

Whenever a new and better way of doing things is discovered, a lot of myths are generated. The market gets flooded with misconceptions about the technique and the common man becomes hesitant about adopting the product or technique for his own use. Responsive web design is one such power-packed technique that has a lot to offer, but comes with its own bag of stories that are not true. In this post, we debunk 10 popular myths about responsive web design that is in-demand and slowly catching up in the web design circuit. Myth #1: Responsive Web Design (RWD) is focused on mobile users RWD is an all encompassing technique that tries to accommodate all internet-enabled devices. The sudden explosion of web-enabled mobile devices has made designers look into the aspects of how a page will look on the mobile, the tablet, and all other devices. But what matters most is

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