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Five benefits of telling a good story

Even before man learnt to draw on cave walls, oral storytelling had formed an integral part of cultures across the globe. Indigenous cultures worldwide, over a span of hundreds of years, developed unique stories to teach religion, morality, and life lessons to younger generations. With the advent of technology (print, audio-visual, internet) stories began to be passed on in a recorded format. As a result, stories that made their way into popular culture spread like wildfire & local stories got buried in the past. However, more and more writers & filmmakers are moving back to local folklore. Instead of depending on the countless remakes of Cinderella & Superman, they are telling stories that are closer to their culture. Here are the top five benefits of telling stories that you are familiar with: #1: Birth of new ideas Telling local stories gives rise to new & creative ideas. There are many

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Exodus: Gods and Kings – VFX breakdown

The biblical story of Moses & his journey to Mount Sinai, where he receives the Ten Commandments, has long been an inspiration for story tellers. The latest in the line of interpreters is Ridley Scott with his Exodus: Gods and Kings. Although the film ran into controversies before release due to the liberties taken by Scott & Christian Bale (in the role of Moses), the grand visual spectacle was enough to silence critiques once the movie released. Striking special effects & cinematography were utilised to tell the fascinating story of Moses as he rises up against the Egyptian Pharaoh Ramses (Joel Edgerton) & leads the Hebrews to Mount Sinai. In this blog we take you behind the scenes & bring you a VFX breakdown of the grand spectacle. Parting of the Red Sea For those who have seen the previous versions of the story, the parting of the Red Sea

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Job profiles in design

Published on December 5, 2014, by in Career Guidance, Graphics.

Many a times we have come across aspirants asking us questions like “what is the difference between a creative director and art director?” or “what does a web designer do as opposed to a graphic designer?”. The design industry has followed an exponential growth in the past few decades and an army of talent serves to fuel this industry. That is why we have dedicated this post to the numerous and varied job profiles in the world of design. Creative/ Design Director The Creative/ Design director has The overall responsibility of overseeing the development of graphic/ print/ web design. S/he is the creative head of the design firm or advertising agency. S/he directs the theme and overall tone of the project that is to be carried out.   Art Director The art director sets in motion the overall tone and conceptual direction for the project. The art director communicates the

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Major animation festivals around the world – I

Animation festivals are fast gaining popularity throughout the world. They offer a platform for artists to present their work and find fame & fortune. In the first part of this two-part edition, we bring you the first five animation film festivals across the globe. Note: The names do not appear in any particular order or ranking.  Anifest India – (www.tasionline.org) We begin the list with our very own animation film festival – Anifest. Although the event features entries from Malaysia, Hong Kong and the United States, Anifest India is a national event. Started recently in 2005, the festival has gained momentum in cities like Pune, Ahmedabad, Mumbai, Bangalore, Goa and Delhi. Anifest India 2014 was held in Mumbai from 20-22 August. Source: AnXVision Ottawa International Animation Festival – (animationfestival.ca) The largest animation event in North America began way back in 1976. The Ottawa International Animation Festival holds screening competitions for

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The art of writing stories

Writing is an art respected by many around the world. This skill ensures that people are always connected and it provides relief to may souls from hectic lives. Best stories are the ones that connect with people. This applies to both books and movies. Like every profession in the world, even writing has some basic guidelines. These guidelines are even more important when speaking of animation films as the acting does not depend on real people, but animated characters. Here are a few guidelines that would help you write a good story. Ideas are important A good story always starts with an idea. If you have an idea, it will only come to fruition once you write it down. Keeping it in your mind will make you smile, however others won’t know of its brilliance. So it is always a good idea to write down your idea. Discipline & patience

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10 things to remember when joining the animation/VFX industry

Committing your career to any industry is probably one of the biggest decisions that you will make in your life. In this post, we bring you 10 important things to consider before deciding to join the animation & VFX industry. #1: Computer operation is not a talent Never confuse your ability to operate computers with your ability to deliver creative content. What matters is not how you run software but what you bring to the computer. After all, the computer is a machine that is at your disposal. #2: Build your portfolio What is the right time to start building your portfolio? Well, if you wish to get into the animation industry, the correct answer is yesterday. So, stop waiting & get creating. #3: Arrange your portfolio Remember that teachers or employers may not always get time to see all your works. This is why it’s necessary to spend some

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How to Find Jobs in Animation and VFX

You’ve had professional training in animation. You’ve painstakingly learnt all the relevant software in order to join the in-demand artists of the special effects industry. But how to find the right job opportunity that will decide the course of your entire career? How to land the best job in the market with the best studios? Here are the top five guidelines for landing the very coveted position of an animation artist. Be focused One of the key elements of securing a job in the industry is to know what you want to do, in a very specific manner. You may be talented in a number of areas but it doesn’t help to be all over the place. Being unfocused is the surest way to be shown the door in an interview. Whether you want to be a particle effects editor or a character artist or even run a render farm,

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