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Does budget matter in film making

Published on September 28, 2012, by in Animation.

Movies can transport viewers to distant or imaginary places, where they can be transformed by great storytelling. Whenever we watch a film, we call it a hit or a flop based on its entertainment value. But the most critical factor on which these two terms depend is the budget and the profit earned by the film.  Films can therefore be categorized into low budget or big budget flicks. Every film maker wants to show his creativity to the audience on a 70 mm screen, but the bigger objective is profits, After all, this is a business and business means getting good returns on your investment. A high budget film like Titanic, Jurassic Park, Avatar, The Avengers etc not only entertained viewers, but also generated good returns at the box office because of its story, content, star cast, etc. But some big budget films didn’t do well despite great marketing like

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Motion Graphics

Published on September 7, 2012, by in Animation.

Motion Graphics is the art of graphic design within the context of visuals such as film, video or computer animation. We see motion graphics at work in the typography and graphics used in film titles, or the spinning, three-dimensional logo at the end of a TV commercial. If you watch much TV or see many films, you will have noticed that the graphics, the typography, and the visual effects within these mediums have become much more elaborate and sophisticated. This improvement is largely due to technological advancements.   A typical Motion Graphics Designer is a person trained in graphic design who has learned to integrate the elements of time, sound and space into his/her existing skill-set of design knowledge. To become a Motion Graphics Artist, you need skills in graphic designing, basic interactivity, 2D & 3D Animation and visual effects. You can start by taking an animation or art-related course

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Animation Industry

Published on September 4, 2012, by in Animation.

Remember how, as a child, we used to spend our evenings watching cartoons –applauding Spiderman or Power Rangers beating up the bad guys or laughing heartily at Tom & Jerry’s antics. When I was growing up, I always wanted to create a cartoon movie of my own. I often dreamt of creating my characters, designing their look & cooking up my own super-hit series. Animation is nothing but putting life in a character. In the simplest terms, it refers to making a character move as per a designated set of instructions.  But, did you know the character or cartoon in itself does not ‘move’? Surprising, isn’t it? But, animation is actually your vision playing tricks on you in a way- it gives an impression that an object is moving by rapid display of sequence of events. You can do a lot more with animation and graphic designing other than just

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Use of Computer Animation in Industries other than Media and Entertainment

Published on August 31, 2012, by in Animation.

Initially when animations started with paper (2D Animation), people had a perception that it was restricted to only drawing and cartoons. As the industry matured with computers being introduced, the perception changed to flashy, photo-realistic or cartoonish productions for web games, movies, video games etc. Today, animation has convinced professionals from various fields that it should not be restricted to a skill set, but should be used as a medium of expression or communication. For instance, when you use animation in education, it can used to explain theory and concepts to students in a more convincing manner. In truth, animation is used in a variety of industries away from the big screen or consoles. Computer animation is a very practical tool with useful applications in a variety of fields. Let us take a look at some industries which use animation, but are not related to the media & entertainment sectors.

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Evolution of Modern Day Rendering

Published on August 29, 2012, by in Animation.

Rendering, as a concept, has come a long way from the breakthroughs of 1960′s and 70′s. It is one of the major processes in Computer Aided Designs (CAD). Rendering has its uses in architecture, video games, simulators, movie or TV visual effects, design visualization & many other fields. It all started in 1972, when two students from Utah University- Ed Catmull and Fred Parke -created the world’s first 3D rendered movie. The world’s first rendering involved showing an animated hand – something that hardly sounds path-breaking or even interesting in his era of advanced technologies.  The hand shown in this movie was a replica of Ed’s left hand. At that time, no 3D computer aided design tools were available to aid their process.  Ed created a plaster replica of his left hand, on which he drew the polygon shapes, similar to what we have in Polygon tool sets in any

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Creativity in the Animation Industry

Published on August 2, 2012, by in Animation.

Have you have ever combined red and green colour to get yellow? Do you see various shapes in a crumpled paper ball? Do you love making small figures, idols and shapes out of wet sand or clay? Do you dream of capturing the whole world with your camera? If all the above interest you, you are in the right industry. Welcome to the world of animation-the world of creativity.Creativity is nothing but one’s passion to do things differently. Sometimes, it is real fun to think out of the box and create something new, something different. The Animation sector is one of the fastest growing industries, says NASSCOM, which has projected the Indian Animation industry to reach $1.16 billion in revenues by 2012. According to another report by PWC, the animation, VFX and gaming industries continue to grow at a steady CAGR of 21.4% to touch INR 82.6 billion in 2015

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