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Top advertising campaigns that used animation & VFX in India

Published on November 7, 2014, by in Animation, VFX.

Technology has been a boon to mankind. It has helped in many facets of life; be it communication, science or civil. One such area that is benefitting the most from technological advancements is none other than the advertising industry. With the development of animation & VFX technologies; television commercials in India are utilising it to deliver the message and advertise to the maximum capacity. Let’s take a look at the top five television commercials in India, which have used the combination of animation and VFX effectively. Vodafone ZooZoo Campaign Source: Vadafone ZooZoo The ZooZoos took the nation by storm when they were launched in 2009 by Vodafone. The Vodafone ZooZoo campaign is one of the most successful commercial campaigns in Indian television history. Contrary to popular belief, the ZooZoos were not animated characters. They were real humans wearing costumes. So what’s unique about these ads? Although special suits were made

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Lucrative life in animation and VFX industry

Published on November 5, 2014, by in Animation, Gaming, VFX.

Animation is bringing inanimate objects and images to life for the purpose of providing wholesome entertainment. The global animation and VFX industry is estimated to reach 55.9 billion by 2015*. This means that people are beginning to appreciate the efforts put in by animators and production houses to create entertaining movies. Production houses like Walt Disney Productions, Pixar Ltd, Warner Bros and DreamWorks Animation, etc have pumped in millions to make these movies as they see a potential in the market. Movies like Gravity, Troy, World War Z, Lord of the Rings, Harry Potter series etc and television series like Games of Thrones, Walking Dead and many others have made effective use of VFX to make believable scenes and characters, resulting in awards and accolades. This emphasises the importance of technology to make a successful product. So what does the combination the animation and VFX industry provide enthusiasts and aspiring

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10 tips to remember while creating content for mobile phones

Published on October 29, 2014, by in Animation, Graphics.

Ever since the Android and iPhone explosion, the market has witnessed a flurry of developers who have jumped in to the race to create apps for such phones. But mobile devices vary as much as snowflakes, with no two devices ever being the same. Different sizes and resolutions can play havoc on your app. In this post we bring you the top ten tips to remember while designing content for a mobile device. Tip #1: Two minutes of content Research says that after about 90 seconds of absorbing content, the user begins to lose concentration. Segmenting animation into 2-minute frames is a great way to cheaply and efficiently send content across mobile networks today. Tip #2: Animation works best As opposed to the presentational mode often seen in traditional video, animation brings a more exciting and relaxed style. Animation tends to keep the viewer engaged in the content. For example,

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10 things to remember when joining the animation/VFX industry

Committing your career to any industry is probably one of the biggest decisions that you will make in your life. In this post, we bring you 10 important things to consider before deciding to join the animation & VFX industry. #1: Computer operation is not a talent Never confuse your ability to operate computers with your ability to deliver creative content. What matters is not how you run software but what you bring to the computer. After all, the computer is a machine that is at your disposal. #2: Build your portfolio What is the right time to start building your portfolio? Well, if you wish to get into the animation industry, the correct answer is yesterday. So, stop waiting & get creating. #3: Arrange your portfolio Remember that teachers or employers may not always get time to see all your works. This is why it’s necessary to spend some

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Latest techniques in 2D and 3D animation

Published on October 6, 2014, by in Animation.

When Walt Disney released his first five-minute film, Steamboat Willie, he never imagined that his cel-based animation would form the basis of an entire industry, committed to experimenting with and encouraging new styles in 2D and 3D animation. Since then the industry has grown, both in scope of application and importance in a variety of fields such as entertainment, education, medicine, commerce, and even defense. Several institutions, funded by both the government and private sectors, head various labs for the development of innovative techniques to bring objects to life on 2D and 3D screens. The recent advancements in computer technology have now made it possible to create facial animation that cannot be distinguished from practical photography. In the early days, the characters’ faces were nothing more than hand-drawn painting sequences of images to create the illusion of movement. However, modern research and development of computer graphics has led to a

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New animation techniques used in The Amazing Spiderman 2

Published on September 29, 2014, by in Animation.

With the revamp of the Spiderman franchisee and the release of The Amazing Spiderman, new standards were set for the Hollywood animation and special effects industry. The 2014 sequel of the movie gave us three new villains along with the creative opportunity to take Spiderman stunts to new heights. In this iteration, Peter Parker has become proficient in his swinging skills and is somewhat of a thrill seeker, swinging through the city canyons and enjoying the adrenaline rush of leaping from tall buildings and free falling until the last possible second before firing his digitally enhanced web shooters.   Director Mark Webb was particularly sensitive about making sure that the physics remains grounded and believable. To meet that directive, special tools were created by the development team to assure that the gravity and other physical properties remained in check. Wherever possible, if exaggerations were made, the tools served as a

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How to Find Jobs in Animation and VFX

You’ve had professional training in animation. You’ve painstakingly learnt all the relevant software in order to join the in-demand artists of the special effects industry. But how to find the right job opportunity that will decide the course of your entire career? How to land the best job in the market with the best studios? Here are the top five guidelines for landing the very coveted position of an animation artist. Be focused One of the key elements of securing a job in the industry is to know what you want to do, in a very specific manner. You may be talented in a number of areas but it doesn’t help to be all over the place. Being unfocused is the surest way to be shown the door in an interview. Whether you want to be a particle effects editor or a character artist or even run a render farm,

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Big Animation Studios vs. the Birth of Indie Production

Published on September 3, 2014, by in Animation.

With the release of blockbuster animations, like Who Framed Roger Rabbit, in the 1980s, Disney, Fox, Warner Bros. and every other major animation studio began hiring artists and designers from every corner of the globe. European artists swarmed Los Angeles, studios hired kids out of college, some even before graduation. Big production houses began to explode by increasing staff numbers, buying property and paying magnificent salaries. These artists quickly became hot commodities. But soon things began to feel formulaic and studios fell into that trap. The big studio system lost sight of the story element and concentrated too much on the slickness of the production. With bigger budgets nobody wanted to take a chance with the creative process. In this scenario, independent studios & production houses started making movies and benefitted from the audience’s demand for something different. Where in the animation industry scenario are they now? When did this

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Stereoscopy

Published on August 20, 2014, by in Animation, VFX.

We live in a three dimensional world. And a new renaissance of stereoscopic cinematography is attempting to bring that dimension to life on the screen. With stereoscopic filmmaking comes an entirely new set of creative techniques, rules and editing practices. Stereoscopy, or 3-dimensional stereoscopic filmmaking, is a technique for creating or enhancing the illusion of depth in an image by means of stereopsis for binocular vision. Stereoscopy creates the illusion of three-dimensional depth from two given sets of two-dimensional images. 3D stereoscopy filmmaking 3D stereoscopic films are produced by creating two views of the same screen with two separate cameras, slightly offset to simulate the distance between the eyes of the audience. By projecting these images simultaneously through a special system, with the audience wearing tinted glasses, these two views are sent to the appropriate left and right eyes where the brain fuses the images together giving the viewer a

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Teenage Mutant Ninja Turtles – A VFX breakdown

Published on August 14, 2014, by in Animation, VFX.

The Teenage Mutant Ninja Turtles are the latest superheroes to hit the big screen. The four brothers: Leonardo, Donatello, Raphael and Michelangelo originally hit the theaters in 1990. They returned in 1991 with Teenage Mutant Ninja Turtles: Part 2, with the third part in the trilogy being released in 1993. This summer, they are back with their fourth film and they go to work to save the people of New York City from Shredder and his foot clan. Actress Megan Fox, who plays the part of reporter April O’Neil, explains it, “the animation, special effects and 3D are nothing short of amazing.” Video description: Teenage Mutant Ninja Turtles – the official trailer Producer Micheal Bay spares no expense in utilising new technology to mesh with thrilling CGI action sequences, giving more than just a facelift to the turtles themselves. Armed with the sophisticated motion capture system of special effects company,

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